The Highest Converting Long-Form Sales Page You've Ever Built
Bist Du auch müde, dieses nervige Problem zu haben?
Hallo, mein Name ist Thomas Borchert, ich bin Dein Coach für Ordnung. Mein große Leidenschaft ist es, Menschen auf ihrem Weg von der Unordnung in die Ordnung zu begleiten, für mehr Lebensqualität und eine entspannte Lebenszeit.
Über 80 % aller Menschen haben große Probleme mit der lieben Ordnung, Du bist also nicht alleine!
Dabei liegt es nicht an der Bereitschaft, sich dem Thema Ordnung zu widmen, auch nicht an dem Willen, sich mit Ordnung auseinanderzusetzen. Nein, viele Menschen wissen einfach nicht, wie sie es anstellen sollen, Ordnung zu machen und Ordnung zu halten.
Dabei sind die Probleme vielfältig! Meist haben wir viel zu viel und sind deshalb nicht in der Lage, uns von etwas zu trennen. Darüber hinaus haben wir kein System, wie wir mit all dem umgehen sollen.
Mal ganz ehrlich, wie geht es Dir? Wie oft hast Du schon versucht, Ordnung zu machen und Du hast es trotzt der besten Vorsätze nicht geschafft. Immer wieder hast Du Ausreden gefunden, mal war es das "dringende Telefonat" mit einer Freundin oder mit einen Freund, oder aber simple Dinge "wie das Bad sauber machen" sind plötzlich so viel wichtiger als die Ablage.
Übrigens: Es geht uns allen so! Unangenehme Dinge schieben wir gerne auf, denn wir möchten uns nicht damit auseinandersetzen. Leider hindert uns das am Leben, greift vielfach massiv in unser Leben ein und raubt uns unsere Energie, die wir so dringend für die wirklich wichtigen Dinge im Leben brauchen!
Wie wäre es denn, wenn sich Dein Leben Schritt für Schritt ändert und Du so Dein Ziel mehr Ordnung erreichst.
Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.
Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Ist heute wieder so ein Tag, an dem Du Dir vorgenommen hast, Ordnung zu machen? Wird morgen wieder so ein Tag sein?
Wie oft willst Du Dir noch weh tun? Wie lange willst Du Dich noch verletzen? Wie oft willst Du noch mit dem Gefühl schlafen gehen, "Wieder nicht geschafft"? Wie oft willst Du dann am nächsten Morgen aufwachen, mit dem schlechten Gewissen von gestern und dem Vorsatz: "Heute mache ich Ordnung", um genau zu wissen, das wird auch heute nichts!
Die Lösung Deines Problems ist doch so viel näher, als Du bisher vielleicht denkst
Ich kann Dich so gut verstehen. Auch ich hatte früher massive Probleme mit Ordnung, ich habe mich nicht mehr an den Briefkasten getraut, ich lebte in einem unbeschreiblichen Chaos. Wenn ich heute an damals zurückdenke, bin ich so glücklich, die Ordnung als meinen Retter in größter Not gefunden zu haben.
Langsam, ganz langsam habe ich mich aus dem Chaos herausgearbeitet. Nein, das war nicht immer leicht, an manchen Tagen bin ich mit Zähneklappern aufgestanden und mit Zähneklappern ins Bett gegangen, voller Angst, was mir morgen wieder um die Ohren fliegt.
Was damals mit einem Funken Hoffnung begonnen hat, ist heute wahr geworden. Ich suche nicht mehr, sondern ich finde. Und ich möchte Dir Mut machen! Es ist möglich! Und Du bist auf einem sehr guten Weg, denn Du hast bis hierhin gelesen. Vielleicht entdeckst Du ja gerade in diesen so wichtigen Minuten Dein Kämpferherz und in Deinem Kopf fängst es an zu pochen: "Das wollen wir doch mal sehen", denkst Du trotzig! "Ordnung, das werde ich schaffen!"
Aber natürlich sind da auch noch diese Zweifel: Warum soll es denn jetzt klappen, bei den so vielen vergeblichen Versuchen. Sicherlich denkst Du an die vielen Tipps und Tricks, die Du im Internet oder in Büchern gefunden hast und die doch so alle nichts geholfen haben. Wie denn auch? Für die Suchwörter "Ordnung" und "Tipps" erhältst Du 10.300.00 Suchergebnisse! Hallo, wie willst Du denn da genau den Tipp finden, der auf Dich gerade jetzt passt. Ganz ehrlich, das ist unmöglich!
Using Image Sections to Add a Visual Element
Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).
Keep it simple. You can use the icon feature in Content Builder for the images.
Don't over-explain in these text sections below each individual image.
Let the images do the talking. If something needs more explaining, add a text block below.
Get Your Points Across by Using Lists
In this Text Block, Start Transitioning to the Solution You're Offering...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here is a Smaller Sub-Heading for Extra Emphasis
Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.
Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
This is Where the BIG REVEAL happens
Here it is: YOUR PRODUCT NAME
Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.
While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
- 1Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
- 2The power of the points list: use this list to emphasize the most important benefits of your product.
- 3Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).
What People Are Saying About Our Solution
“Social proof comes with customer testimonials.”
“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Shane Melaugh
- Job Title
“Here's what the perfect testimonial looks like..."
“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
Samantha Allen
- Job Title or Role
“Can you ever have too many testimonials?"
“It's a fair question: can you have too many testimonials?
The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.
Just don't add a ton of boring or generic testimonials."
Shane Melaugh
- Job Title or Role
Welcome to the Main Purchase Section
Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.
100% Satisfaction Guaranteed
Secure
Payment
A Few More Testimonials to Prove it Works for Real People
“Keep displaying testimonials for social proof.
“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Shane Melaugh
- Job Title
“Pick the right kinds of testimonials to show here..."
“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page."
Samantha Allen
- Job Title or Role
Shane Melaugh
Creator of [Product Name]
About the Author
When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.
Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.
It's Time to Start Addressing Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
Use Sub-Headings Before Every Major Objection You Address
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
Advantages vs Disadvantages
Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.
The Pros List
The Cons List
Here's a "What You Get" Section (Plus the Second Call to Purchase)
100% Satisfaction Guaranteed
Secure
Payment
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Frequently Asked Questions
Why add an FAQ section like this?
How about adding a contact link?
What about exit intent lightboxes?
What questions belong here?
Have you tried a chat widget?
Answer questions, save space.
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
After the post scripts, use the link below to link to your purchase section or the checkout page.
Copyright - Company Name Inc.